Service · Brand Identity

Brand identity people recognise at a glance.

We design logos, colour, type and the rules that hold them together, so your brand looks and sounds like itself everywhere it appears.

Overview

Your brand needs to communicate. We give it a way to talk to the people you want to reach, and a way to stand alone among competitors.

Every identity starts with research into your audience and market, then moves through sketches, a construction grid and real-world tests before anything is final. The result is a system your whole team can use, not just a logo.

What's included

Deliverables

  • Brand strategy and positioning
  • Logo design and variations
  • Colour palette and typography
  • Patterns, icons and visual language
  • Stationery and business cards
  • Brand guidelines document
  • Social media templates
  • Signage and merchandise artwork

Selected work

Brand Identity projects

6 projects

Hilter James Fitness — Storefront signage
Hilter James FitnessStorefront signage
Tooth Code — Branded merchandise
Tooth CodeBranded merchandise
Flinflex Consulting — Print collateral
Flinflex ConsultingPrint collateral
Pangolin Chase — Tote bags
Pangolin ChaseTote bags
The Kitchen Laboratories — Product branding
The Kitchen LaboratoriesProduct branding
Esforge — Brand visual
EsforgeBrand visual

How it works

From idea to launch

The same four moves on every project, so you always know what happens next.

  1. 01

    Idea

    It starts with a conversation about what you want to change.

  2. 02

    Sketch

    Rough directions on paper, fast, before anything is polished.

  3. 03

    Design

    The strongest idea is built on a grid and tested at every size.

  4. 04

    Launch

    Final files and guidelines, ready for every screen and shelf.

FAQ

Questions, answered

What do I receive at the end of a brand identity project?

Final logo files in every format you need for print and screen (vector, SVG and PNG), your colour and type specifications, and a brand guidelines document that explains how to use them.

Can you refresh an existing brand instead of starting over?

Yes. Many of our projects are a rebrand or a refresh. We start with an audit of what you have, keep what is working and fix what is holding the brand back.

How long does a brand identity project take?

It depends on the scope. After the free discovery call we send a clear plan with milestones and a fixed quote, so you know the timeline before we start.

Book a consultation

Ready to start your brand identity project?

Tell us about it. The first 30-minute discovery call is free.

Portfolio cover

Portfolio

The complete portfolio

63 pages · PDF · 5.0 MB

Branding · Advertising · Packaging · Web · UI/UX · Motion

Download portfolio